The journal
08Practical guides
Practical guides to custom CRM, POS and SaaS software, and the websites and marketing around them. From the people doing the work.
8 articles
POS systems
A focused custom POS starts at ₹2,50,000 at Gigmoz. Hardware, offline billing, multi-branch stock and integrations decide how far above that it lands, and for many single shops a subscription POS is the better buy.
Read articleCustom software
Most businesses should fix their spreadsheet before they replace it. If you answer yes to four of these five questions and the cheaper fixes have already failed, a focused custom tool, from ₹2,50,000 at Gigmoz, is worth scoping.
Read articleCustom CRM
A focused custom CRM starts at ₹2,50,000 at Gigmoz. Integrations, data migration, roles and reporting decide how far above that your project lands. Here is how to tell in advance.
Read articleWebsites
Shortlist three companies, ask each for a written scope, and score them on live work, ownership, performance, support and whether the price matches the scope. At our published rates, a brochure site of 5–10 pages costs ₹60,000 to ₹1,50,000.
Read articleWebsites
UX (user experience) design decides how a website or app works: what people need to do and how each step flows. UI (user interface) design decides how it looks. Good products need both, and the hardest UX decisions are usually about what happens when something goes wrong.
Read articleMarketing
PPC (pay-per-click) is online advertising where you pay each time someone clicks your ad. For most Indian small businesses, ₹30,000 to ₹1,50,000 a month in ad spend is the range where it can be measured and improved.
Read articleMarketing
Digital marketing is any marketing that reaches buyers online: search, ads, social media, content, email and messaging. Most small businesses should start with one channel, chosen by how their buyers search and what they can spend each month.
Read articleMarketing
SEO (search engine optimisation) is the work of helping Google find, understand and trust your pages so they appear when people search for what you sell. It starts with making sure Google can reach the site at all.
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Practical guides to custom CRM, POS and SaaS software, and to the websites and marketing around them, written by the people who build them at Gigmoz in Powai, Mumbai. Every guide is written for the person paying for the work, and quotes Indian prices from our own published bands rather than converted US figures.
If you are budgeting rather than researching, our pricing page lists every band we quote: custom software from ₹2,50,000, websites from ₹60,000 and marketing retainers from ₹25,000 a month.
Custom CRM — start with custom crm cost in india: what ₹2.5 lakh gets you, and what pushes it higher, then see our custom CRM development service.
POS systems — start with custom pos software in india: cost, features, and when to build your own, then see our custom POS development service.
Custom software — start with still running your business on spreadsheets? a 5-question test for custom software, then see our custom software development service.
Marketing — start with what is digital marketing? the channels, and which one to start with, then see our digital marketing service.
