The journal

Ideas worth your time.

05Practical guides

Useful ideas on design, technology, and growing your business online. From the people doing the work.

5 articles

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Paid media

What is PPC?

PPC stands for pay-per-click. It's a form of online advertising where you pay only when someone actually clicks your ad.

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SEO

What is SEO?

SEO stands for search engine optimisation. In plain terms, it's the work of getting your website to appear higher in Google when someone searches for what you sell.

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Design

What is UI UX Design?

UI and UX are two of the most-confused terms in the design world. They're related, they're usually done by the same team, but they're not the same thing.

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Plain-English guides on web design, software and digital marketing, written by the Gigmoz team in Powai, Mumbai. Every guide is written for the person paying for the work, not for other agencies, and every one carries real Indian pricing rather than converted US figures.

If you are budgeting rather than researching, our pricing page lists every band we quote — websites from ₹60,000, custom software from ₹2,50,000 and marketing retainers from ₹25,000/month.

Where to start, depending on what you need.

If you are choosing an agency — read how to choose a web design company in Mumbai. It covers the checklist, the red flags and real 2026 Mumbai price ranges.

If you are new to the terms — start with what is SEO, what is PPC, what is digital marketing or what is UI UX design. Each one is written for a business owner rather than a marketer.

If you already know what you want built — the service pages carry the detail: web design, custom software and digital marketing. Every price band is on the pricing page.

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