Custom CRM

Your relationships. Your CRM.

Give your team one place for customer records, conversations, and the next step. A CRM that follows your sales process.

Illustrative study · Custom CRM

CRM / POS / SaaS

Built around your business.

When leads live across spreadsheets, inboxes, and individual phones, context gets lost. We build custom CRMs around how your team qualifies enquiries, follows up, and looks after customers.

Systems in context

The detail is in the everyday.

Good software brings separate tasks into one clear flow. From the interface to the connections behind it, every decision should make someone’s work easier.

Explore the approach

Conceptual customer cards moving through connected glass channels

What your system can include.

Customer records

Keep contacts, companies, conversation notes, and activity history connected. Define the fields your team actually needs.

Sales pipelines

Model your sales stages, assign ownership, and keep the next action visible across the team.

Follow-ups & automation

Scope reminders, task assignments, and notifications around agreed triggers and responsibilities.

Reporting & permissions

Give each role access to the right records and reporting views. Plan exports and activity tracking as part of the scope.

The details we define together.

Bring a sample of your current process: where leads come from, who owns them, and what happens next. We map record structures, access roles, and integrations before deciding what belongs in the first release.

A practical path to launch.

Map & scope

Understand the users, workflow, and existing tools. Agree the first release, dependencies, and acceptance criteria.

Design & build

Review a prototype, then develop in stages with regular demos and feedback.

Test & launch

Check real user journeys, permissions, integrations, and any migration before a planned rollout.

Support & evolve

Hand over the system and documentation. Agree ongoing maintenance and future releases around your needs.

Scope first. Then the number.

A focused internal tool starts from ₹2,50,000. Your custom CRM development project is quoted individually; feature depth, integrations, data migration, and operational requirements determine the final scope.

We separate development from hosting, third-party services, and ongoing support in the proposal. Explore software pricing or tell us about your system.

Let's shape your scope.

Let's talk

Before we build.

Can you move our existing customer data?

We can scope data migration after reviewing the source, permissions, field mapping, duplicates, and data quality. A trial import and reconciliation are part of the migration plan.

Who owns the source code?

Full IP transfer on final payment is part of our standard engagement. We document any third-party services and licences separately.

Can you connect this to our other software?

We review the available APIs, access permissions, data model, and operational requirements before confirming the integration scope.

How long will the project take?

The timeline depends on the first-release scope, integrations, and data migration. We agree milestones after discovery rather than quoting the same timeline for every system.

Allianz De Architecture