What to look for
1. A portfolio of real, live sites.
Not mockups, not Dribbble shots – actual URLs you can visit. If they won't share live links, that's a flag.
2. Experience in your industry (or clear process to learn it).
Healthcare, real estate, education and B2B trading all have different buyer patterns. Agency experience compresses the learning curve.
3. An editable CMS in the deliverable.
You need to be able to update the site yourself – new services, blog posts, team additions. If the agency's model depends on you coming back to them for every edit, think twice.
4. Post-launch support plan.
Every site breaks eventually. Plugins update, hosting hiccups, contact forms die. Ask specifically what happens in month 2, month 6, month 12.
5. A real office and real phone numbers.
For project questions, for emergencies, for the Sunday night "contact form is dead" call.
Red flags
- "We can launch in one week." For a ground-up custom site, no you can't. Not one that works.
- Pricing without scoping. Anyone who quotes before understanding your requirements is quoting a template.
- No portfolio or testimonials. Every legitimate agency has both.
- Pressure to sign today. A 4–6 week build shouldn't have a 24-hour decision window.
- Vague contract terms. If "scope", "number of revisions", and "post-launch support" aren't written, they don't exist.
- ThemeForest templates sold as custom design. Cheap, common in Mumbai, and a dead giveaway if you search the demo.
- No Core Web Vitals or mobile performance mentioned. In 2026, performance is not optional.
Questions to ask before signing
- Can you show me three live sites in my industry or a similar one?
- What's included in the fixed price, and what's extra?
- Who writes the copy – you or us?
- Do I own the code, design files and content when we're done?
- Can we edit the site ourselves after launch? Can we see the CMS?
- What happens if something breaks at 11 PM?
- What's your revision process during design?
- What's your project timeline and who handles if it slips?
- How do you handle SEO during the build? Redirects from the old site?
- What's the typical monthly maintenance cost after launch?
Pricing expectations in Mumbai
Realistic ranges for quality work, 2026:
- Freelancer brochure site: ₹25,000 – ₹60,000 (quality varies massively)
- Agency brochure site: ₹60,000 – ₹2,00,000
- Agency content / informational site: ₹1,25,000 – ₹3,00,000
- Agency ecommerce: ₹1,50,000 – ₹5,00,000+
- Custom / app-like builds: ₹5,00,000+
If a Mumbai agency is quoting you a ₹15,000 "fully custom website in 3 days", you're getting a template with your logo on it.
Don't forget post-launch
Most website projects go sideways in month 3, not day 1. Things that help:
- 30–60 days of free post-launch support (industry standard)
- A named point of contact, not a ticketing system
- Monthly maintenance retainer option (₹5,000–₹15,000/month typical)
- Hosting and security covered under maintenance
- SLA for bug fixes
If the agency's contract ends the day the site goes live, you're on your own when something breaks.
We're a Powai-based web design company that's shipped website projects across several sectors since 2016. If you'd like a no-pitch scoping call, reach us on +91 98703 08481 or work@gigmoz.com.
Check these yourself before you sign
Do not take an agency's word for its own quality, including ours. These tools are free and take ten minutes:
- PageSpeed Insights – run the agency's own website and their recent client sites through it. A web design company with a slow site is telling you something.
- Rich Results Test – check whether the sites in their portfolio have working structured data.
- WCAG 2.2 – the accessibility baseline any professional build should meet.
- MCA company master data – confirm the agency is a registered entity before you transfer a deposit.
The pricing ranges in this guide reflect quotes we see in the Mumbai market in 2026, including our own. Ask any agency for a written scope before comparing numbers, because two quotes for "a website" are rarely for the same thing.
